Growth Marketing: Papertrail

Client: Papertrail is a high-growth, health and safety, compliance and risk management Software as a Service (SaaS) startup.

Project: Message and web copy overhaul, whilst also creating sales materials, five lead generation eBooks (download an example), and dozens of articles for key sectors.

We worked directly with the CEO, sales and marketing team after the client secured venture investment.

Outcomes: Generated a 20% year-on-year increase in web traffic, and hundreds of inbound leads for the sales team.

Client Review:

“Dominic has been a great asset to our Sales and Marketing team. He is focused, Realistic with time expectations and produces content to a high standard.

It is great working with House of Content, and would have no hesitations in recommending them.”

Ben Scholes,
CEO & Co-founder,
Papertrail, Wales

Our Services

Mental Health eBook: BrightHR

Client: BrightHR is a Human Resource software company.

Project: An eBook on the topic of mental health in the workplace and articles for their partner outreach campaign.

Outcomes: Partner articles supported inbound lead generation targets and the eBook will be published in partnership with Mind, the national mental health charity.

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Brand & Audience Building: Wagepoint

Client: Wagepoint, an award-winning online payroll Software as a Service (SaaS) company in America and Canada.

Project: Blog articles, lead generation eBook and guest articles published in national and sector-specific media.

Outcomes: eBooks are still generating leads and inbound web traffic, since they were first published in 2014.

Client Review: “Prior to hiring Dominic, we had looked everywhere for a seriously exceptional writer.

We needed someone who could effectively write about any topic, whether they had some background on it or not.

Dominic [MD of House of Content] is literally 1 in a thousand. He is exceptional in every way, from researching to the poetry that flows out of his pen (well, keyboard :)). I would recommend him only to those people serious about their taking their content strategy to the next level.”

Leena Thampan,
CMO, Wagepoint,
Canada.

Our Services

App Content: American Heart Association

Client: American Heart Association (AHA); America’s oldest and largest voluntary organization with 22.5 million volunteers and supporters.

Project: Writing the copy for My Cardiac Coach™, an American Heart Association app, sponsored by AstraZeneca.

Outcomes: Project completed successfully: App published on the Apple and Android app stores.

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Website Refresh:
Onsite Building Trust

Client: Onsite Building Trust was created when Stockton on Tees Borough Council was struggling to maintain community facilities across the Tees Valley. Onsite Building Trust was the solution, founded in October 2013. Now they manage seven community centres across Teesside.

Project: A new website was badly needed. House of Content was contracted to create the brand message, voice and web copy.

Outcome: Onsite management were happy with the results, and the new website will launch in September 2017.

Client Review:

“It has been a pleasure working with Dominic, he took our information on the business and changed it into engaging, positive easily read information for our new website.

I cannot recommend him highly enough if you need help in this area, he is approachable, attentive to detail and always easy to contact – his work is excellent”

Ian Brown,
Managing Director, Onsite Building Trust
Stockton on Tees

Our Services

Web Copy and Content:
Equate

Client: Equate, an accountancy firm, with a commitment to personal service to each and every client.

Project: Web copy refresh and Blog articles: Keeping clients informed about changes to tax regulation and advice that supports business growth.

Outcomes: Articles help a wider range of potential clients find the website in Google.

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