CrankWheel is a screen sharing and instant demo software startup, based in Iceland, working with dozens of SaaS startups and Enterprise-level brands around the world.

For over a year, House of Content has created articles, an eBook and guest articles for CrankWheel. Content is being used to directly support organic SEO, inbound marketing and sales campaigns.

We continue to work together to support marketing and sales efforts, creating articles that help them reach new audiences and clients.


MacPaw is a Ukraine-based tech and software company, creators of Setapp, CleanMyMac and dozens of popular macOS apps. MacPaw launched Setapp, the world’s first Mac app subscription service, and they needed a content partner who could support marketing activities.

Initially producing articles for Setapp; we now work with the SEO, PR & CleanMyMac marketing teams. We also write and edit articles for the Product Marketing Manager, supporting MacPaw marketing efforts in multiple ways, writing hundreds of high-impact, shareable articles.

Our work for MacPaw has been shared tens of thousands of times, generating a positive organic inbound traffic uptick, increasing app download rates and subscriptions. Here are some examples of the articles we have produced for them.


BitRewards is an AI-powered, blockchain-based loyalty and rewards platform. Based on the success of GIFTD, an online customer loyalty solution for e-commerce brands, founded in 2012.

BitRewards raised millions in funding through a successful Initial Coin Offering (ICO), entrusting the brand message and content marketing strategy to House of Content.

Dozens of articles were created and published through Medium, a channel ICO investors and cryptocurrency enthusiasts prefer. These articles directly support sales, marketing, fundraising and PR efforts.

Bondgate IT

Bondgate IT is a technology partner that helps businesses succeed, trusted to manage complex IT challenges by some of the biggest companies in the North East of England.

Founded in 1998, Bondgate IT wanted to rebrand and relaunch with a new website, requiring a refreshed message and new web copy.

House of Content was contracted to undertake a brand message and copy refresh, writing the new copy that went live with a new website in 2017.


Equate is an accountancy firm with a commitment to personal service to each and every client.

Web copy refresh and Blog articles: Keeping clients informed about changes to tax regulation and advice that supports business growth.

Articles published on a regular basis to help a wider range of potential clients find the website in search engines.

American Heart Association

American Heart Association (AHA); America’s oldest and largest voluntary organization with 22.5 million volunteers and supporters.

Writing the copy for My Cardiac Coach™, an American Heart Association app, sponsored by AstraZeneca.

Project completed successfully: App published on the Apple and Android app stores.

Onsite Building Trust

Onsite Building Trust was created when Stockton on Tees Borough Council was struggling to maintain community facilities across the Tees Valley. Onsite Building Trust was the solution, founded in October 2013. Now they manage seven community centres across Teesside.

A new website was badly needed. House of Content was contracted to create the brand message, voice and web copy.

Onsite management were happy with the outcomes, and the new website will launch later in 2018.


Wagepoint is an award-winning online payroll SaaS company in North America.

Blog articles, lead generation eBook and guest articles published in national* and sector-specific media.

eBooks are still generating leads and inbound web traffic, since they were first published in 2014.


Papertrail is a high-growth, health and safety, compliance and risk management Software as a Service (SaaS) startup.

Message and web copy overhaul, whilst also creating sales materials, five lead generation eBooks (download an example), and dozens of articles for key sectors. We worked directly with the CEO, sales and marketing team after the client secured venture investment.

Generated a 20% year-on-year increase in web traffic, and hundreds of inbound leads for the sales team.

I became acquainted with Dominic when I first started my position as Digital Marketing Manager for Kontainers. Dominic served as the key content writer for us, and played a major role in our blogging and publishing efforts. Dominic, MD of House of Content, is a skilled writer with a strong work ethic. He has always shown a great dedication to his assignments and strongly contributed to the growth of our readership and following. He is an excellent example of a content writer who respects company standards and deadlines and works continuously in making sure that his clients' expectations are met.
Peta Grewal

Peta Grewal, Digital Marketing Manager

I needed a professional team of copywriters, and I am delighted to say that House of Content meets all of our requirements. We have worked with them for over a year, and this team have never let us down. One of the things I like most about them is they always put the customer first. The team at House of Content put every effort in to ensure articles meet or exceed expectations. I am more than happy to recommend House of Content to any business that needs a skilled team of talented copywriters ready to turn your ideas into reality. An invaluable resource when you don't have the time or skills in-house.
Anastasiia Bondarieva

Anastasiia Bondarieva, PR Manager
United Perfectum

Prior to hiring Dominic, we had looked everywhere for a seriously exceptional writer. We needed someone who could effectively write about any topic, whether they had some background on it or not. Dominic, MD of House of Content, is literally 1 in a thousand. He is exceptional in every way, from researching to the poetry that flows out of his pen (well, keyboard :)). I would recommend him only to those people serious about their taking their content strategy to the next level.
Leena Thampan

Leena Thampan, Chief Product Officer

Dominic has been a great asset to our Sales and Marketing team. He is focused, realistic with time expectations and produces content to a high standard. It is great working with House of Content, and would have no hesitations in recommending them.
Ben Scholes

Ben Scholes, CEO & Co-founder

It has been a pleasure working with Dominic, he took our information on the business and changed it into engaging, positive easily read information for our new website. I cannot recommend him highly enough if you need help in this area, he is approachable, attentive to detail and always easy to contact – his work is excellent
Ian Brown

Ian Brown, Managing Director
Onsite Building Trust

House of Content has helped me with B2B/Sales related content for well over a year now. They consistently deliver high-quality articles, with good links to supporting materials, well written, without stress or extra work on our part, or errors. I would recommend their services to anyone in need of assistance with their content creation.
Jói Sigurdsson

Jói Sigurdsson, Founder-CEO

We were referred to House of Content by one of their clients, who worked with them on multiple projects. We had some negative experience with other copywriters, so we were delighted when Dominic and his talented team showed us not all were like that. We are very happy with the work House of Content are doing for us. They write excellent content which people love to read and always delivers it on time. HoC is flexible, proactive, support all our content ideas and ready to help whenever any unexpected issues arise. It's definitely an enjoyable and efficient partnership. If you need help with creating content for your sales and marketing initiatives, I recommend House of Content.
Dariya Lopukhina

Dariya Lopukhina, Marketing Manager

It's a great pleasure to work with House of Content! We work directly with Dominic, who expresses his thoughts clearly, he's creative and attentive to details. All the articles delivered by House of Content are thoroughly researched and well written. Communication is fast and the content is always sent on time. Highly recommend HoC!
Darina Stavniychuk

Darina Stavniychuk, Head of Marketing
CleanMyMac (a MacPaw Inc. app)

We’ve worked with House of Content for over a now. Not a single deadline missed, great quality of the content delivered. The process of working with Dominic and his team is pretty much like this: Us: “we need this content by this date”. Dominic: “Here is your content”. We are super satisfied with this partnership.
Yaroslav Stepanenko

Yaroslav Stepanenko, Product Marketing Manager
MacPaw, creators of Setapp